In exchange, Regal is cross-promoting Car Town in its theaters and on its website with online banners and will tout the news on its social media channels. "But the rewards will last for the duration of the game." Choi says Car Town will also be launching new content in relation to the film's eventual release on DVD and Blu-ray. "What's appealing about partnerships with social games is that we can execute changes and promotions pretty quickly," says Choi.
Players will have access to Dom Toretto's garage, where they can rebuild the character's Dodge Charger and earn opportunities to race against other characters from the films as well as participate in a bank heist.
#CAR TOWN FACEBOOK GAME CODE#
In exchange for the purchase, buyers will receive a promotional code to redeem a virtual 1970 Dodge Charger - the vehicle Dom Toretto (played by Vin Diesel) drives in the original 2001 film "The Fast and the Furious."Ĭie Games President and CEO Justin Choi says he first began meeting with Universal marketing executives in February about a potential partnership, after the two companies worked together on a Car Town promotion for the 25th anniversary DVD and Blu-ray release of "Back to the Future."Īfter agreeing to the deal, the Car Town creatives received advance copies of the script and began building game play around the film franchise's main characters, cars and storylines. Starting today, not only will players be able to see a "Fast Five" trailer in Car Town's in-game drive-in theater, but said theater will be a Regal Cinemas-branded theater and users will have the ability to click through to Fandango and buy an opening weekend ticket to the April 29 release. In addition to promoting the Universal Pictures release with in-game virtual giveaways and trailers, Cie Games, the publisher behind Car Town, is also working with Regal Cinemas and online ticketing service Fandango on a multi-platform partnership to offer player both virtual and real-world rewards.
To help promote the action film "Fast Five," the Facebook game Car Town is taking its integrated marketing efforts a step further.
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